Now anyone can be a philanthropist
Now anyone can be
a philanthropist
Public Pre-Sale is Live
Public Pre-Sale is Live
A totally new approach to charitable giving
Who’s Little Phil?
Unless we’re face to face, how can we truly experience the feeling of giving?
It’s unclear where our money is going. It feels like we’re not making an impact.
We don’t emotionally connect with the receiver.
But Little Phil can solve these problems.
Little Phil applies blockchain technology so givers can:
Track money all the way to the cause
Be acknowledged by the receiver
Share a Little Phil good moment with them
This more efficient way of fundraising will empower charities to focus on what they’re great at.
Our Little Philosophy
Philanthropists are smart, successful people. They freely choose to give and do so on their terms, not because they’re pressured or guilted into it. They have control over what they give and feel good about their impact.
Now anybody can be a philanthropist
We believe
Industry problems and Little Phil’s solutions
High-pressure sales tactics
Traditional charitable marketing interrupts our dinner with pushy phone calls or jumps out in front of us when we’re shopping. Their messaging often makes us feel guilty or uncomfortable. Research shows people are less likely to give when these tactics are used.*
Emotional connection
Little philanthropists give on their terms, on their device, whenever they want to. It’s easy to find receivers they care about and see where their money is going. They experience the rewarding feeling of giving otherwise only available face to face - which encourages them to re-engage and share.
Am I making an impact?
Nearly 60% of younger generations agree that seeing the impact of their donation significantly affects their decision to give*, but normally such visibility is only accessible to large donors.
Proof of Impact
Givers have peace of mind knowing their funds can only be used as intended. Payments to suppliers are held in a smart contract until the receipt of goods or services is validated by the receiver’s UDID. The giver is immediately notified of the outcome for their receiver.
Is this a genuine cause?
Fraudulent beneficiaries receiving assistance from multiple charitable sources (at the expense of those genuinely in need) can be a common issue facing charities.
Proof of Need
Before a receiver can be listed on the platform, a Unique Digital Identity (UDID) is created using biometric data. This is cross referenced on the UDID chain to prevent double up and minimise potential for fraud, providing givers an assurance they are not being taken advantage of.
How much money actually gets through?
When we do give money, we can’t track where it goes. Sometimes as little as 17% of donations actually end up being spent on the causes advertised (Yes the marketing intermediary keeps 83%)*. Charities also have to pay these marketing expenses up front, making it hard for smaller organisations to gain exposure.
Immutable Public Ledger
All transactions and costs are visible on the Little Phil blockchain. To maintain this platform and work with charities to drive better awareness of causes and distribution of funds, charities are charged just 6% per transaction. This also levels the playing field for smaller charities.
“Millennials expect transparency, sophisticated storytelling and technical savvy from their charitable organizations. And many donors will not only give money, but will also volunteer and lend the force of their own social networks to a cause they believe in… they want to be able to see and measure how those gifts are making a unique impact.”
~ Nicholas Fandos — Congressional correspondent for The New York Times
Founding Team
Josh Murchie
Chief Executive Officer
Australian Student Volunteer of the Year, with a double degree in International Business & Commerce and a Masters in IT; Josh has a unique blend of business and technology skills with a passion for social-change.
Nathan Archer
Managing Director
Holds a master’s degree in commerce and is an adjunct finance lecturer with Griffith University. Has a background in professional derivatives trading and has worked in buy-side private equity.
John Robertson
Chief Technology Officer
Over 15 years experience in Software Engineering, leadership and management within an IBM Security R&D lab. With a background in Cybersecurity and IT security protocols, John is a keen protagonist of Blockchain platforms and technologies.
Greg Ellis
Marketing & Product
Considered a pioneer in the Australian microfinance industry, co-founding one of Australia’s most successful Fintech companies, Nimble Money.
Benjamin Harvey
Community Manager
10 years of client relations experience in the banking and higher education sectors. Specialises in applying psychological theory to enhance positive consumer experience.
Craig Gillam
Creative Director
A senior designer with over 10 years experience in branding, user experience and graphic design. Craig has worked with some of Australia’s most exciting start-ups and established brands.
Mathew Sayed
Blockchain Development
DevOps Engineer specialising in back-end development, with extensive knowledge and passion for blockchain and distributed ledger technology, data science and cryptography.
Cameron Slabosz
Product Manager
Cameron is an innovation expert who led a team of data scientists who pioneered advanced real time, automated credit risk assessment for Australia’s leading microfinance provider, Nimble.
Nate Sanchez-Goodwin
Software Engineer
Full-stack developer of apps and websites. Nate has been developing native apps as part of the core iOS team for Anonyome Labs - an international privacy company.
Matthew Shipman
Software Engineer
Software Engineer specialising in mobile and web full-stack development along with secure software development.
Ashleigh Lawrence
Social Media Manager
Ashleigh is a social media influencer and marketer with a monthly reach of over 100k+. With a Bachelor of Commerce, she is combining her business knowledge with her knowledge of social media marketing.
Our advisors
Daniel Santos
Investment Banking for Citibank, Barclays Capital in London and Rennaissance Capital in Moscow
Professor Ned Pankhurst
Senior Deputy Vice Chancellor at Griffith University
Professor Neal Ryan
Adjunct Professor at Griffith and Curtin University - Corporate Governance and Compliance
Dr Jane Thomason
CEO of Blockchain Quantum Impact - British Blockchain Council and Philanthropic industry expert
Whitepaper
Download our whitepaper to learn more about Little Phil.
Whitepaper v1.4— Oct 2018
WhitepaperWhat is Little Phil Coin?
The Little Phil Coin (LPC) powers our philanthropy platform. It enables quick and trustless transfer of goods, services or currency between a giver and receiver from anywhere in the world.
We can ensure each transaction is transparent by using an immutable public ledger. Proprietary Unique Digital Identities (UDID) will be used to validate receivers and initiate smart contracts, ensuring funds are only used when the desired impact is confirmed.
Tokenisation
LPC will be offered with a variable bonus rate throughout the ICO process. The token generation event will create and distribute a maximum of 1bn LPC.
Tokenisation
LPC will be offered with a variable bonus rate throughout the ICO process. The token generation event will create and distribute a maximum of 1bn LPC.
40% Token Sale Contributors
Issued immediately via smart contract with trading paused until completion of ICO.
15% The Team
50% of these tokens will be will be locked by the smart contract for 6 months and the remaining 50% locked for 12 months.
15% Business Development
Held for future expenses, partnerships, business development, marketing and strategic acquisitions.
15% Little Phil Projects
To increase LPC adoption and further develop the logistical ecosystem by means of sustainable development programs and local infrastructure for end-receivers of LPC donations.
10% Early Backers and Advisors
For helping us to launch the project.
3% Bounty Program
To create a bug bounty and an engagement bounty. Any unused tokens will be allocated to the LPC Projects Pool.
2% Airdrops
For promotional activities and incentives.
Reward structure
| Private Sale | Soft Cap (LPC) | Hard Cap (LPC) |
| 50ETH+ Buyers (contact us) | 50m | 250m |
| Public ICO | ||
| Pre-sale (includes 40% bonus LPC) | SOLD | 100m |
| Tier 1 (includes 30% bonus LPC) | 3m | 15m |
| Tier 2 (includes 20% bonus LPC) | 2m | 15m |
| Tier 3 (includes 10% bonus LPC) | 1m | 10m |
| Tier 4 (No bonus) | .5m | 10m |
| Total LPC (Pre-ICO + ICO) | 80m | 400m |
Use of funds
Funds raised from the ICO will be applied to develop the Little Phil product and expanding our reach.
40% Product Development
Expansion of the Little Phil platform, hire additional blockchain and machine learning (AI) developers.
30% Business Development
Onboard non-profit organisations on the Little Phil platform.
Secure partnerships with others in the blockchain ecosystem to increase the token usability.
Collaborate with companies to develop corporate social responsibility programs based on LPC.
20% Marketing & Comms
Increase awareness through PR and marketing campaigns.
Build strong local communities and provide support to charitable activities.
Hire new division and expand effort internationally.
10% Reserve Funds
Provide liquidity for future monetary policies and platform functionalities.
Use of funds
Funds raised from the ICO will be applied to develop the Little Phil product and expanding our reach.
Technical Roadmap
Early 2017
- Little Phil ideation
- Founder team formed
Q3 2017
- Financial and market modelling
- Start seed round fundraising
Q4 2017
- Secured seed funding
- Formed core team
- Formed advisory board
- Branding & UI/UX design
Q1 2018
- Draft whitepaper
- Onboarding initial charities
- Employ blockchain development team
Q2 2018
- Develop smart contract
- Launch ICO website
- Integrate KYC/AML process, external government accreditation verification integration
- Bounties open
Q3 2018
- Charity onboarding
- Expand team - Bus Dev, Marketing & Projects
Q4 2018
- Community alpha testing
- Open Pre-sale
- Open Main ICO
- Internal beta testing
Q1 2019
- Public product launch; iOS app, Web platform
- Exchange listings
- Emergency relief fund live
Q2 2019
- Android app
- Crypto payment integration
- Atomic swaps
- LP - philanthropy project 1 kick-off
Q3 2019
- Rewards marketplace
- Supplier chain integration
- Supplier marketplace
Media / News
Register your interest
Stay up to date on our token sale by registering your email below.
© 2018 Little Phil. All rights reserved.